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Alpine-Gucci Partnership Signals Revival

Alpine's revival continues as the team announces luxury brand Gucci as its title partner from 2027, following a dramatic improvement from last place in 2025 to fifth in the current standings.

Despite finishing last in the constructors' standings in 2025, Alpine has surged to fifth place this year, signaling a significant turnaround for the Enstone project. The team's momentum has been further boosted by the announcement of Gucci as its title partner starting in 2027.

The partnership was discussed on the F1 Nation podcast, with host Tom Clarkson and former F1 driver Jolyon Palmer noting that the collaboration with the luxury brand speaks volumes about Alpine's growing stature in the sport. biznow.biz